DRIVEN BY DIVERSITY_
LYKKELAND atelier was founded in 2022, by designer and creative firebrand Heidie Lykke. Heidie has many years of experience in the fashion industry, and since 2008 she has worked to change the view of what we call "curvy fashion". With LYKKELAND atelier, her desire is to push the norms, contribute to more diversity, celebrate difference and encourage all women to love themselves and their bodies. With a feel-good lifestyle brand where the Janteloven has been eliminated and diversity is a driving force.
Welcome to LYKKELAND!
Photo credit: Lars Wahl
DIVERSITY IS BEAUTIFUL / SIZE 34–52
REDIFINING COMFORT AND CONFIDENCE _
At LYKKELAND atelier we see the woman as she is. We think she deserves to feel beautiful and experience body pleasure without being pigeonholed. Here there is no Jantelov and no rules – only pure enjoyment, comfort and "self love" for everyone.
LYKKELAND Ateliér is clothing that all women can feel beautiful in when the clock strikes "me time". From our soft, comfortable lounge wear and sleep wear to the most delicious soft lingerie and shape wear. The female body is beautiful and we love the craftsmanship that goes into creating a perfect fit for all body types. We have cherished the details, the aesthetics are timeless and the functional design appeals to all ages. It is Danish design with a global mindset. And that is the epitome of self-indulgence.
FLATTERING AND SOFT ESSENTIALS, DESIGNED TOEMPOWER AND EMBRACE EVERY WOMAN REGARDLESS OF SIZE, SHAPE AND COLOUR.
REDIFINING COMFORT AND CONFIDENCE _
Hos LYKKELAND ateliér ser vi kvinden, som hun er. Vi synes, at hun fortjener at føle sig lækker og opleve kropsglæde uden at blive sat i bås baseret på størrelse og form. Her er der ingen Jantelov og ingen regler – kun rendyrket nydelse, komfort og "self love" for alle.
LYKKELAND Ateliér er itemsj, som alle kvinder kan føle sig lækre i, når klokken slår ”mig-tid”. Fra vores bløde, behagelige lounge wear og sleep wear til det lækreste soft lingeri og shape wear. Kvindekroppen er smuk, og vi elsker det håndværk, der ligger i at skabe en perfekt pasform til alle kropstyper. Vi har kælet for detaljerne, æstetikken er tidsløs, og det funktionelle design appellerer til alle aldre. Det er dansk design med et globalt mindset. Og det er indbegrebet af selvforkælelse.
FLATTERING AND SOFT ESSENTIALS, DESIGNED TO EMPOWER AND EMBRACE EVERY WOMAN REGARDLESS OF SIZE, SHAPE AND COLOUR.
SEXY COMFORT WITH ATTITUDE
No more worn-out pajama bottoms and oversized sweaters. LYKKELAND atelier challenges the boring uniform with a perfect mix of comfort, softness and sexy attitude. We call it /sexy comfort/. And it's about making yourself sexy for its own sake. About pampering yourself and embracing your body as it is. Both when you're sleeping, lounging on the sofa or playing around at home. But also when you relax in the summer house with good friends or slip into the corner after your favorite Sunday morning coffee.
Photo credit: Lars Wahl
BEAUTY STANDARDS ARE SO LAST YEAR. AT LYKKELAND ATELIÉR, WE BELIEVE THAT EVERY WOMANDESERVES TO FEEL SEXY AND BEAUTIFUL.HERE, INDIVIDUALLY AND DIVERSITY ARE CELEBRATED.
A portrait of LYKKELAND studio "PLAY SLEEP LOVE" film by Sara Jordan
WE FOCUS ON TIMELESS DESIGNS THAT LAST LONG
LYKKELAND atelier is made up of selected CORE products that you will recognize season after season. During the season, you will meet new products presented in smaller capsules. We want to innovate on the past to improve for the future. And we're constantly learning new ways to do it.
We are not a fast fashion brand!
NO RULES, NO JUDGMENTS_ AND NO RIGID BEAUTY IDEALS — ONLY PURE ENJOYMENT, COMFORT_ AND SELF-LOVE FOR EVERYONE
MANUFACTURED WITH CARE
We love beautiful materials. Both because they are the weirdest to wear - but also largely because they last longer and are better for the environment in more ways than one. We use e.g. organic cotton, lyocell and recycled polyester, in timeless colors that last season after season.
Photo credit: Heidie Lykke, Porto Portugal visiting our manufacturer.
Photo credit: Heidie Lykke, Porto Portugal visiting our manufactor.
OUR PARTNERS
We have chosen to move a large part of the production to Europe, where we have insight into the production. The cost of the higher wages is offset by low impact meter goods of better quality with a longer lifespan, fewer resources for transport and a better feeling in the stomach.
The production of our Jersey products and Shapewear takes place in Europe (Portugal and Turkey). It was important for us to find good producers close to Denmark, so that we can have a close collaboration and can safely say that the production takes place properly and with care.
The production of our Lyocell and Recycled polyester products takes place via a Danish sourcing company, with an office in Shanghai. They regularly check our business partners to ensure that production takes place under proper working and living conditions for their employees, including CSR standard 9000.
Photo credit: Heidie Lykke, Porto Portugal visiting our manufacturer.
Photo credit: Heidie Lykke, Porto Portugal visiting our manufactor.